Data Dashboard
User analytics overview · All users · All devices · Last 90 days
Date range
Last 90 days
Segment
All users
Device
All devices
Export
Key metrics
Change vs. prior day, week, month, and year
Active users
1.28M
+0.4%
d/d
+2.1%
w/w
+6.4%
m/m
+18.2%
y/y
New users
184.2K
+1.2%
d/d
+3.8%
w/w
+9.1%
m/m
+24.6%
y/y
Sessions
4.62M
+0.2%
d/d
+1.4%
w/w
+5.2%
m/m
+15.9%
y/y
Avg. session
6m 42s
-0.3%
d/d
+0.8%
w/w
+2.1%
m/m
-4.3%
y/y
Pages / session
5.3
+0.1%
d/d
-0.6%
w/w
+1.2%
m/m
+3.7%
y/y
Bounce rate
38.6%
-0.2%
d/d
-1.1%
w/w
-2.4%
m/m
-6.8%
y/y
DAU / MAU
52.1%
+0.3%
d/d
+1.0%
w/w
+3.2%
m/m
+8.4%
y/y
Conversion rate
3.84%
-0.1%
d/d
+0.9%
w/w
+2.6%
m/m
+11.2%
y/y
Activation rate
61.4%
+0.2%
d/d
+1.3%
w/w
+4.1%
m/m
+12.7%
y/y
30-day retention
27.4%
+0.1%
d/d
-0.4%
w/w
+1.8%
m/m
+5.3%
y/y
Churn rate
4.7%
-0.1%
d/d
-0.5%
w/w
-1.3%
m/m
-3.9%
y/y
Avg. load time
1.4s
+0.2%
d/d
+0.6%
w/w
-2.2%
m/m
-8.1%
y/y
Devices
Daily active users (thousands)
Daily active users by device type
Mobile
Desktop
Tablet
Audience demographics
Share of active users
Age
18–24
26%
25–34
34%
35–44
21%
45–54
12%
55+
7%
Gender
Female
48%
Male
46%
Other / undisclosed
6%
Device
Mobile
58%
Desktop
34%
Tablet
8%
Acquisition channels
How users find the product
Channel
Users
Share
w/w
Organic search
Organic search users
486,200
38%
+4.2%
Direct
Direct users
295,400
23%
+1.1%
Social
Social users
217,800
17%
+8.6%
Referral
Referral users
141,900
11%
-2.3%
Email
Email users
89,200
7%
+3.4%
Paid ads
Paid ads users
51,300
4%
-1.8%