Funnel & cohort analytics

128,400 visitors · 4.9% end-to-end conversion
Visit → signup

32.1%

+1.8 pts vs. prior
Signup → activation

54.9%

+2.4 pts vs. prior
Activation → paid

40.3%

-1.1 pts vs. prior
Week-4 retention

43.2%

+3.6 pts vs. prior

Conversion funnel

All platforms · 30d
Visited site → Signed up

32.1%

-68%
Signed up → Activated

54.9%

-45%
Activated → Subscribed

40.3%

-60%
Subscribed → Retained 30d

69.2%

-31%

Conversion over time

Stage conversion rates · trailing 26 weeks
Visit → signup
Signup → activation
Activation → paid

Weekly retention cohorts

Signup week × weeks since signup
CohortUsersW0W1W2W3W4W5W6W7
Apr 6 – Apr 124,820100%62%48%41%37%34%32%31%
Apr 13 – Apr 195,140100%64%50%43%39%36%34%—
Apr 20 – Apr 265,390100%66%52%45%41%38%——
Apr 27 – May 35,610100%63%49%42%38%———
May 4 – May 105,980100%67%54%47%————
May 11 – May 176,240100%69%56%—————
May 18 – May 246,510100%71%——————
May 25 – May 316,720100%———————
Retention:
< 32%32–40%40–50%50–70%≥ 70%